TY  - BOOK
AU  - Majaro,Simon
TI  - The essence of marketing
SN  - 013285354X
AV  - HF5415 MAJ 1993
U1  - 658.8 20
PY  - 1993///
CY  - New York
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references (p. 256-257) and index
ER  -