Marketing:  An introduction. 
Marjorie J. Cooper, Charles Madden. 
 - 2nd ed. 
 - England :  Pearson,  c2012. 
 - 603 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273762607  $11.00 ($15.00 Can.) ($20.95 Aust.) 
<br/><br/><label>LCCN: </label>9780273762607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / MAR 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8