Marketing strategy : a decision-focused approach /
Orville C. Walker, Jr., John W. Mullins.
- 6th ed.
- New York : McGraw-Hill/Irwin, c2008.
- xv, 346 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9780073381152 (alk. paper) 0073381152 (alk. paper) 9780070171466 (International ed.) 0070171467 (International ed.)