Walker, Orville C.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 6th ed. - New York : McGraw-Hill/Irwin, c2008. - xv, 346 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

9780073381152 (alk. paper) 0073381152 (alk. paper) 9780070171466 (International ed.) 0070171467 (International ed.)

2009043026

GBB034415 bnb

015500690 Uk 015640856 Uk


Marketing--Management.

HF5415.13 / .WAL 2008

658.8/02