TY  - BOOK
AU  - Proctor,Tony
TI  - Strategic marketing: an introduction 
SN  - 0415208106 (hbk.)
AV  - HF5415.135 .PRO 2000
U1  - 658.8/02 21
PY  - 2000///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references (p. [303]-312) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0650/99087270-d.html
ER  -