TY  - BOOK
AU  - Moutinho,Luiz
AU  - 
TI  - Strategic marketing management: A business process approach
SN  - 9781844800001
AV  - HF5415.13 MOU 2010
U1  - 658.8/02 19
PY  - 2010///
CY  - Austraria.
PB  - Cengage
KW  - Marketing
KW  - Management
KW  -  Strategic planning.
N1  - Includes bibliographical references and indexes
ER  -