TY  - BOOK
AU  - Carson,David
AU  - Gilmore,Audrey
TI  - Services marketing: text and readings 
SN  - 0952359707
AV  - HD 9980.5 .ZEI 1996
U1  - 658.8 21
PY  - 1996///
CY  - Dublin
PB  - Mercury Publications
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references
UR  - http://lcweb.loc.gov/catdir/toc/97-197564.html
ER  -