Grönroos, Christian,  1947- <br/><br/>
Service management and marketing :  managing the service profit logic / 
Christian Grönroos. 
 - Fourth edition. 
 - Chichester, West Sussex:  John Wiley,  2015 
 - ix, 522 pages ;  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118921449 (pbk.) 
<br/><br/><label>LCCN: </label>2015005386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .GRO' 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8