Wilson, Jonathan,

Essentials of business research : a guide to doing your research project / Jonathan Wilson. - 2nd edition. - London: Sage, 2014 - xxii, 352 pages ; 24 cm

Previous edition: 2010. Includes Internet access.

Includes bibliographical references and index.

An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.

9781446257326 1446257320 1446257339 9781446257333

2013939977


Business--Research--Methodology.
Dissertations, Academic.

HD30.4 / WIL 2014