Pickton, David  <br/><br/>
Integrated marketing communications/ 
	David Pickton. 
 - 2nd ed. 
 - 	Harlow, England ; New York :   Prentice Hall/Financial Times,   2005. 
 - xxii, 761p.:  ill.;  25cm +  CD-ROM. 
<br/><br/> includes references and index 
<br/><br/><label>ISBN: </label>9780273676454 
<br/><br/><label>Subjects--Topical Terms: </label><br/> 	      Communication in marketing.     <br/>Marketing.<br/>     Communicatie. 
<br/><br/><label>LC Class. No.: </label>HF5823  / PIC2005