TY  - BOOK
AU  -  	Pickton, David 
AU  - Broderick, Amanda.
TI  - Integrated marketing communications
SN  - 9780273676454
AV  - HF5823 PIC2005
PY  - 2005///
CY  -  	Harlow, England ; New York : 
PB  - Prentice Hall/Financial Times
KW  -  	      Communication in marketing.
KW  - Marketing
KW  -      Communicatie.
N1  - includes references and index
ER  -