Koontz, Christie. <br/><br/>
Marketing and social media :  a guide for libraries, archives, and museums / 
Christie Koontz. 
 - Maryland:  Rowman and Littlefield,  2014. 
 - xiii, 295 pages :  24 cm. 
<br/><br/>Includes bibliographical references (pages 281-286) and index. 
<br/><br/>A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future. 
<br/><br/><label>ISBN: </label>9780810890800 (hbk. : acidfree paper) 9780810890817 (pbk. : acidfree paper) 
<br/><br/><label>LCCN: </label>2013051334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Libraries--Marketing<br/>Archives--Marketing.<br/>Museums--Marketing.<br/>Social media.
<br/><br/><label>LC Class. No.: </label>Z716.3  / KOO2014 
<br/><br/><label>Dewey Class. No.: </label>021.7