Shimp, Terence A.  <br/><br/>
Integrated marketing communications in advertising and promotion/ 
	Terence A Shimp. 
 - 7th edition. 
 - Mason, OH :   Thomson/South-Western,   ©2007. 
 - xx, 629 p. :   color ill. ;   28 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>9780324408089 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Communication in marketing. <br/>Sales promotion.<br/> Advertising.