TY  - BOOK
AU  - Shimp, Terence A. 
TI  - Integrated marketing communications in advertising and promotion
SN  - 9780324408089
PY  - 2007///
CY  - Mason, OH : 
PB  - Thomson/South-Western
KW  -  Communication in marketing.
KW  - Sales promotion
KW  -  Advertising.
N1  - Include index
ER  -