The Marketing book / 
edited by Michael J. Baker. 
 - Oxford :  Butterworth-Heinemann,  1991. 
 - xxviii, 529 p. :  ill. ;  25 cm. 
 - Marketing series .
 - Marketing series (London, England) .
<br/><br/> "Published on behalf of the Chartered Institute of Marketing." 
<br/><br/>Includes bibliographical references (p. [506]-520) and index. 
<br/><br/><label>ISBN: </label>9780434900848 
<br/><br/><label>LCCN: </label>91153031  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M297455 1987. 
<br/><br/><label>Dewey Class. No.: </label>658.8