TY  - BOOK
AU  - WIRTZ, Jochen
TI  - Essentials of services markerting
SN  - 9789810686185
AV  - HD9980 WIR 2012
PY  - 2012///
CY  - Singapore
PB  - Pearson Education South Asia Pte Ltd
KW  - Service industry-- marketing
N1  - Includes bibliographical reference and index
ER  -