Kurt, David L. <br/><br/>
Principles of marketing/ 
David L Kurtz. 
 - 12th ed. 
 - Ohio:  Thomson,  2006 
 - lii, 656 p. :  ill.; 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780324323795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / KUR 2006