Business-to-business marketing : relationships, networks and strategies /
by Nick Ellis.
- Oxford : Oxford University Press, c2011.
- xxvii, 351 p. : ill. ; 25 cm.
Includes bibliographical references (p. [342]-344 and index.
9780199551682 (pbk.) 0199551685 (pbk.)
2011286053
GBB083373 bnb
015600071 Uk
Industrial marketing. Business planning. Organizational behavior.