Ellis, Nick, 1960-

Business-to-business marketing : relationships, networks and strategies / by Nick Ellis. - Oxford : Oxford University Press, c2011. - xxvii, 351 p. : ill. ; 25 cm.

Includes bibliographical references (p. [342]-344 and index.

9780199551682 (pbk.) 0199551685 (pbk.)

2011286053

GBB083373 bnb

015600071 Uk


Industrial marketing.
Business planning.
Organizational behavior.

HF5415.1263 / .ELL 2011

658.8