TY - BOOK AU - Cateora,Philip R. AU - Gilly,Mary C. AU - Graham,John L. TI - International marketing SN - 9780073529943 (alk. paper) AV - HF1416 CAT 2011 U1 - 658.8/4 22 PY - 2012/// CY - New York, NY PB - McGraw-Hill/Irwin KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and index ER -