Anderson, James C., 1953-

Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus. - New Jersey. : Prentice Hall, 1999. - xvii, 430 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

9780135226575

98042009


Industrial marketing.

HF5415.1263 / AND 1999