Anderson, James C., 1953- Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus. - New Jersey. : Prentice Hall, 1999. - xvii, 430 p. : ill. (some col.) ; 25 cm. Includes bibliographical references and index. ISBN: 9780135226575 LCCN: 98042009 Subjects--Topical Terms: Industrial marketing. LC Class. No.: HF5415.1263 / AND 1999