TY  - BOOK
AU  - Anderson,James C.
AU  - Narus,James A.
TI  - Business market management: understanding, creating, and delivering value 
SN  - 9780135226575
AV  - HF5415.1263 AND 1999
PY  - 1999///
CY  -  New Jersey.
PB  - Prentice Hall
KW  - Industrial marketing
N1  - Includes bibliographical references and index
ER  -