Services marketing/ 
Raymond P. Fisk... [et al]. 
 - First Asia -Pacific Edition. 
 - Milton:  John Wiley & Sons,   2007. 
 - xx, 491 p.:  ill.;  25 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9780470809693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / SER 2007