Wood, Roy C., 1959-

Hospitality management : a brief introduction / Roy C. Wood. - London: Sage, 2015. - 191 pages : illustrations ; 25 cm.

Includes bibliographical references (pages 156-181) and index.

Where are we going? The nature of hospitality management -- What kind of industry? Structure, strategy and the nature of the hospitality industry -- A people business? Human resources in the hospitality sector -- Is your room alright? Accommodation management in hospitality -- Are you enjoying your meal? Food and beverage management in hospitality -- Would you like to join our customer loyalty programme? Marketing and consumption in hospitality -- Can I speak to whoever's in charge? The role of management in hospitality -- So you give degrees to waiters? Hospitality management education -- Conclusion : the proof of the pudding?

9781446246948 1446246949 9781446246955 1446246957

2014954699


Hospitality industry--Management.
Hotel management.

TX911.3 / WOO 2015

647/.068 647.94068