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Writing health communication : an evidence-based guide / [edited by] Charles Abraham and Marieke Kools.

Contributor(s): Material type: TextTextPublication details: London ; Thousand Oaks, Calif. : SAGE, 2012.Description: xv, 175 p., [4] p. plates : ill. (some col.) ; 25 cmISBN:
  • 9781847871855 (hbk.)
  • 1847871852 (hbk.)
  • 9781847871862 (pbk.)
  • 1847871860 (pbk.)
Subject(s): DDC classification:
  • 808.06661 23
LOC classification:
  • R119 .W75 2012
Contents:
Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre Non-fiction R 119 WRI 2012 (Browse shelf(Opens below)) 3622 Available MzULM-003622

Includes bibliographical references and index.

Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools.

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