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Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley, UX Designer, ITHAKA, Ypsilanti, Michigan, USA.

By: Material type: TextTextPublication details: Amsterdam : Morgan Kaufmann, an imprint of Elsevier, 2013. 2013.Description: xv, 234 pages : illustrations ; 24 cmISBN:
  • 9780124046191 (pbk.)
  • 0124046193 (pbk.)
Subject(s): LOC classification:
  • ZA4235 BEA 2013
Contents:
Pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre ZA 4235 BEA 2013 (Browse shelf(Opens below)) 024146 Available MZULM-024146

Includes index.

Pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.

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