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The soul of the new consumer : authenticity -- what we buy and why in the new economy / Dr. David Lewis & Darren Bridger.

By: Contributor(s): Material type: TextTextPublication details: London ; Naperville, Ill. : Nicholas Brealey Pub., ©2000.Description: 1 online resource (x, 246 pages) : illustrationsISBN:
  • 0585356718
  • 9780585356716
  • 9781857884982
  • 1857884981
Subject(s): Genre/Form: Additional physical formats: Print version:: Soul of the new consumer.DDC classification:
  • 658.8342 21
LOC classification:
  • HF5415.32 LEW 2000
Other classification:
  • F713. 55
Online resources:
Contents:
From Abundance to Authenticity: The Rise of the New Consumers -- From scarcity to abundance--from abundance to authenticity -- The anatomy of the soul -- New Consumers vs Old Consumers -- New Consumers 'r' us -- Persuading New Consumers: The Quest for Authenticity -- The lure of authenticity -- Authenticity, alienation and self-actualization -- Liking and authenticity -- Authenticity, credibility and expertise -- Authenticity and story telling -- Authenticity--your company's passport to prosperity -- The New Scarcities of Time, Attention and Trust -- Scarcities of time -- Scarcities of attention -- Scarcities of trust -- Scarcities of time, attention and trust can only get worse -- Tastespace: Creating the Ultimate Mall -- Why segmentation fails -- The ultimate mall -- Data mining -- Taste webs -- Exploiting tastespace -- When intuition replaces computer power -- Why Buzz Beats Hype: Cool Hunters, Mavens and the New Consumers -- Mavens--the power behind sales success -- Cool hunters and mavens--the true market makers -- Buzz vs hype -- How new ideas are adopted--buzz and diffusion -- Cool hunters, mavens and the cycle of innovation -- Identifying cool hunters and mavens -- Involving the New Consumer -- Why New Consumers get involved -- The rise of third places -- Information encourages involvement -- Why employees must be as involved as New Consumers -- Retail Heaven--Retail Hell: Why New Consumers Loathe 'Doing the Shopping' -- How stressful is shopping? -- What makes shopping so stressful?
Action note:
  • digitized 2010 HathiTrust Digital Library committed to preserve
Summary: Have you ever wondered why buzz beats hype, why cheap is chic, or why new consumers loathe doing the shopping? New consumers are revolutionizing the world of business, our culture norms, and our social expectations. No longer confined by gender, age, ethnicity, or income, new consumers are breaking down barriers, shattering stereotypes, and redefining the marketplace and the very meaning of consumerism. From traditional to online retailing, from tracking coolhunters to exploring tastespace, The Soul of the New Consumer: Authenticity- What We Buy and Why in the New Economy by David Lewis and Da.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.32 LEW 2001 (Browse shelf(Opens below)) 7638 Available mZulm-007638

Includes bibliographical references (pages 221-239) and index.

From Abundance to Authenticity: The Rise of the New Consumers -- From scarcity to abundance--from abundance to authenticity -- The anatomy of the soul -- New Consumers vs Old Consumers -- New Consumers 'r' us -- Persuading New Consumers: The Quest for Authenticity -- The lure of authenticity -- Authenticity, alienation and self-actualization -- Liking and authenticity -- Authenticity, credibility and expertise -- Authenticity and story telling -- Authenticity--your company's passport to prosperity -- The New Scarcities of Time, Attention and Trust -- Scarcities of time -- Scarcities of attention -- Scarcities of trust -- Scarcities of time, attention and trust can only get worse -- Tastespace: Creating the Ultimate Mall -- Why segmentation fails -- The ultimate mall -- Data mining -- Taste webs -- Exploiting tastespace -- When intuition replaces computer power -- Why Buzz Beats Hype: Cool Hunters, Mavens and the New Consumers -- Mavens--the power behind sales success -- Cool hunters and mavens--the true market makers -- Buzz vs hype -- How new ideas are adopted--buzz and diffusion -- Cool hunters, mavens and the cycle of innovation -- Identifying cool hunters and mavens -- Involving the New Consumer -- Why New Consumers get involved -- The rise of third places -- Information encourages involvement -- Why employees must be as involved as New Consumers -- Retail Heaven--Retail Hell: Why New Consumers Loathe 'Doing the Shopping' -- How stressful is shopping? -- What makes shopping so stressful?

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Have you ever wondered why buzz beats hype, why cheap is chic, or why new consumers loathe doing the shopping? New consumers are revolutionizing the world of business, our culture norms, and our social expectations. No longer confined by gender, age, ethnicity, or income, new consumers are breaking down barriers, shattering stereotypes, and redefining the marketplace and the very meaning of consumerism. From traditional to online retailing, from tracking coolhunters to exploring tastespace, The Soul of the New Consumer: Authenticity- What We Buy and Why in the New Economy by David Lewis and Da.

Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010.

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

http://purl.oclc.org/DLF/benchrepro0212

digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL

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