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Corporate communication : a guide to theory & practice / Joep Cornelissen.

By: Material type: TextTextPublication details: London: Sage Publication, 2014.Edition: 4th editionDescription: xxi, 294 pages : illustrations ; 25 cmISBN:
  • 9781446274941 (hbk)
  • 1446274942 (hbk)
  • 1446274950 (pbk)
  • 9781446274958 (pbk)
Subject(s): DDC classification:
  • 658.45 23
LOC classification:
  • HD 30.3 COR 2014
Contents:
Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 30.3 COR 2014 (Browse shelf(Opens below)) 016100 Available MzULM-016100
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 30.3 COR 2014 (Browse shelf(Opens below)) 009956 Available mZulm-009956

Previous edition: 2011.

Includes bibliographical references and index.

Part I: Introduction -- Chapter 1: Defining Corporate Communication -- Chapter 2: Corporate Communication in Contemporary Organizations -- Part II: Conceptual Foundations -- Chapter 3: Stakeholder Management and Communication -- Chapter 4: Corporate Identity, Branding and Corporate Reputation -- Part III: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in Corporate Communications -- Chapter 8: Media Relations -- Chapter 9: Employee Communication -- Chapter 10: Issues Management -- Chapter 11: Crisis Communication -- Part V: New Developments in Corporate Communication -- Chapter 12: Leadership and Change Communication -- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

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