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Global marketing / Warren J. Keegan, Mark C. Green.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2011.Edition: 6th edDescription: xxxiv, 587 p. : ill. (some col.), maps (chiefly col.) ; 28 cmISBN:
  • 9780137023868 (pbk. : alk. paper)
  • 0137023863 (pbk. : alk. paper)
  • 9780137024278
  • 0137024274 (back cover)
Subject(s): DDC classification:
  • 658.8/4 22
LOC classification:
  • HF1416 KEE 2011
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 1416 KEE 2011 (Browse shelf(Opens below)) 028813 Available MzuLM-028813

Includes bibliographical references and indexes.

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