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Best face forward : why companies must improve their service interfaces with customers / Jeffrey F. Rayport.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xxi, 262 p. : ill. ; 25 cmISBN:
  • 0875848672
Subject(s): DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.5 RAY 2005
Online resources:
Contents:
Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.5 RAY 2005 (Browse shelf(Opens below)) 002629 Available mZulm-002629

Includes bibliographical references ([229]-247) and index.

Interface as the next frontier of competitive advantage -- The interface imperative -- The front-office revolution -- What people do best -- What machines do best -- Putting the amalgam of people and machines to work -- Managing interface systems -- The interface audit.

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