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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson.

By: Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 5th edDescription: xix, 662 p. : ill. ; 29 cmISBN:
  • 9780073381015 (alk. paper)
  • 0073381012 (alk. paper)
Subject(s): DDC classification:
  • 658.8/4 22
LOC classification:
  • HF1416 JOH 2009
Online resources:
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni Faculty of Tourism, Hospitality and Management Studies Library HF 1416 JOH 2009 (Browse shelf(Opens below)) 017692 Available MzULM-017692

Includes bibliographical references and index.

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