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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

By: Contributor(s): Material type: TextTextPublication details: New York : Wiley, c2001.Edition: 2nd edDescription: xxiv, 739 p., 12 p. of plates : ill. (some col.), maps ; 26 cmISBN:
  • 0471372897 (cloth : alk. paper)
Subject(s): DDC classification:
  • 658.8/48 21
LOC classification:
  • HF1416 .K68 2001
Online resources:
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuni ODeL- Lilongwe Satellite Centre Library HF 1416 KOT 2001 (Browse shelf(Opens below)) 025426 Available mZulm-025426

Includes bibliographical references and indexes.

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