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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c1997.Description: xxviii, 675 p. : ill. (some col.), col. map ; 27 cmISBN:
  • 0395665922 (student book)
  • 0395843855 (examination copy)
Subject(s): DDC classification:
  • 658.8/342 21
LOC classification:
  • HF5415.32 HOY 1997
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Holdings
Item type Current library Call number Copy number Status Barcode
Items moved to the offsite collection Items moved to the offsite collection Mzuzu University Library and Learning Resources Centre HF 5415.32 HOY 1997 (Browse shelf(Opens below)) 007725 Not for loan mZulm-007725

Includes bibliographical references (p. 555-648) and indexes.

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