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1.
Marketing research/ By A. Parasuram, Dhur G and R. Krishnan. by
Edition: 2nd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Houghton Mifflin Co, 2007
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.2 PAR 2007.

2.
Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1990
Availability: Items available for reference: Mzuzu University Library and Learning Resources Centre: Not for loan (1)Call number: HF 5415.5 ZEI 1990.

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