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Strategic marketing : an introduction / Tony Proctor.

By: Material type: TextTextPublication details: London ; New York : Routledge, 2000.Description: xvii, 318 p. : ill. ; 26 cmISBN:
  • 0415208106 (hbk.)
  • 0415208114 (pbk.)
Subject(s): DDC classification:
  • 658.8/02 21
LOC classification:
  • HF5415.135 .PRO 2000
Online resources:
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Holdings
Item type Current library Call number Copy number Status Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HF 5415.135 PRO 2000 (Browse shelf(Opens below)) 008041 Available mZulm-008041

Includes bibliographical references (p. [303]-312) and index.

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