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1.
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Principles & practice of marketing / Jim Blythe. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Sage publications Ltd., 2014
Other title:
  • Principles and practice of marketing
Availability: Items available for loan: Mzuni Faculty of Tourism, Hospitality and Management Studies Library (1)Call number: HF 5415 BLY 2014.

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2.
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Marketing strategy : Jim Blythe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HF 5415.13 BLY 2003.

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