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The political marketing game / Jennifer Lees-Marshment.

By: Material type: TextTextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.Description: xii, 259 p. : ill. ; 23 cmISBN:
  • 9780230537774 (hardback)
  • 0230537774 (hardback)
Subject(s): DDC classification:
  • 324.7 22
LOC classification:
  • JF2112.C3 LEE 2011
Other classification:
  • POL007000 | POL009000 | POL030000
Contents:
Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References.
Summary: "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--
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Holdings
Item type Current library Call number Copy number Status Barcode
Items moved to the offsite collection Items moved to the offsite collection Mzuzu University Library and Learning Resources Centre JF 2112 LEE 2011 (Browse shelf(Opens below)) 000088 Not for loan mZulm-000088

Includes bibliographical references and index.

Machine generated contents note: -- Introduction -- Analyzing the Market -- Strategic Development -- Leading Responsively -- Marketing the Party -- Communicating -- Managing Delivery -- Marketing Democratically -- Conclusion: Political Marketing, Democracy and Partnership -- Academic References -- Practitioner Interview References.

"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--

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