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1.
The library marketing toolkit / Ned Potter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Facet Publishing, 2012
Other title:
  • Library marketing tool kit
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (4)Call number: Z 716.3 POT 2012, ...

2.
Professional's guide to publicity / Richard Weiner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Weiner, 1978
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HD 59 WEI 1978.

3.
Organizational discourse : a language-ideology-power perspective / Renata Fox and John Fox. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, Conn. : Praeger, 2004
Online resources:
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HD 30.3 FOX 2004.

4.
Strategic issues management : organizations and public policy challenges / Robert L. Heath, Michael J. Palenchar. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, c2009
Online resources:
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HD 59.5 HEA 2009.

5.
Virtually free marketing : harnessing the power of the Web for your small business/ Philip R. Holden/ by Series:
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : A & C Black, 2008
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (3)Call number: HF 5415 HOL 2008, ...

6.
Developing strategic marketing plans that really work: A Toolkit for public libraries/ By Terry Kendrick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Facet Publishing, 2006
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (3)Call number: Z 716.3 KEN 2006, ...

7.
Marketing/Planning Library and Information services/ By Darlene E. Weingand. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Colorado: Libraries Unlimited, 1999
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (2)Call number: Z 716.3 WEI 1999, ...

8.
Cutlip and Center's effective public relations / Glen M. Broom, Bey-Ling Sha. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, 2013
Other title:
  • Effective public relations
Availability: Not available: Mzuzu University Library and Learning Resources Centre: Checked out (1).

9.
Public relations : concepts, practice and critique / Jacquie L'Etang. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, 2008
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HM 1221 LET 2008.

10.
A branded world : adventures in public relations and the creation of superbrands / Michael Levine. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : J. Wiley, 2003
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HD 69.B7 LEV 2003.

11.
Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Person/Allyn and Bacon, c2009
Online resources:
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (2)Call number: HM 1221 PUB 2009, ...

12.
Public relations : a values-driven approach / David Guth, Charles Marsh. by
Edition: 3rd ed., Cases ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/Allyn & Bacon, 2007
Availability: Not available: Mzuzu University Library and Learning Resources Centre: Checked out (1).

13.
Developing the public relations campaign : a team-based approach / Randy Bobbitt, Ruth Sullivan. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson, 2014
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (2)Call number: HM 1221 BOB 2014, ...

14.
Public relations : the profession and the practice / Dan Lattimore ... [et al.]. by
Edition: [5th ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HM 1221 LAT 2004.

15.
Department of Library and Information science: End of semester examination papers/by Mzuzu University Series: Past papers
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: PP11.

16.
Department of Tourism and Hospitality Management: End of Semester Examination/ Mzuzu Univesity. Series: Past paper
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: PP22.

17.
Cases in public relations management / Patricia Swann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill, 2008
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HD 59 SWA 2008.

18.
Planning and managing public relations campaigns : a strategic approach / Anne Gregory. by Series: PR in practice
Edition: 4th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2015
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (3)Call number: HD 59 GRE 2015, ... Not available: Mzuzu University Library and Learning Resources Centre: Checked out (1).

19.
Public relations strategy / Sandra Oliver. by Series: PR in practice series
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page/CIPR, 2010
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: HD 59 OLI 2010. Not available: Mzuzu University Library and Learning Resources Centre: Checked out (1).

20.
Department of Library and Information Science: End of Semester Examination Papers/ by Mzuzu university Series: Past paper
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: February, 2018
Availability: Items available for loan: Mzuzu University Library and Learning Resources Centre (1)Call number: PP11.

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