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Essentials of services markerting/ Jochen Wirtz, Patricia Chew and Christopher Lovelock

By: Material type: TextTextPublication details: Singapore: Pearson Education South Asia Pte Ltd, 2012.Edition: 2nd ed.-Description: 679 p.: ill.; 28 cmISBN:
  • 9789810686185
Subject(s): LOC classification:
  • HD9980 WIR 2012
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books in General collection Books in General collection Mzuzu University Library and Learning Resources Centre HD 9980 WIR 2012 (Browse shelf(Opens below)) 012295 Available mZulm-012295

Includes bibliographical reference and index

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