000			01798cam a22003734a 4500
001			16884358
005			20180207160944.0
008			110722s2012 maua b 001 0 eng
010			_a 2011030656
020			_a9780136089834 (pbk. : alk. paper)
020			_a0136089836 (pbk. : alk. paper)
035			_a(OCoLC)ocn742306012
040			_aDLC _cDLC _dYDX _dYDXCP _dBWX _dDLC
042			_apcc
050	0	0	_aHD62.4 _bYIP 2012
082	0	0	_a658/.049 _223
100	1		_aYip, George S.
245	1	0	_aTotal global strategy / _cGeorge S. Yip, G. Tomas M. Hult.
250			_a3rd ed.
260			_aBoston : _bPearson, _cc2012.
300			_axxiii, 295 p. : _bill. ; _c23 cm.
500			_aEarlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.
504			_aIncludes bibliographical references and index.
505	0		_aUnderstanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional focus -- Conducting a global strategy analysis.
650		0	_aInternational business enterprises _xManagement.
650		0	_aStrategic planning.
650		0	_aInternational trade.
650		0	_aInternational economic relations.
700	1		_aHult, G. Tomas M.
700	1		_tTotal global strategy II.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c13332 _d13332