000			01691cam a2200277 i 4500
999			_c16438 _d16438
001			17617452
005			20190814090849.0
008			130207s2014 cau b 001 0 eng
010			_a 2013001199
020			_a9781452217802
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD49 _bCOO 2014
082	0	0	_a658.4/056 _223
100	1		_aCoombs, W. Timothy.
245	1	0	_aApplied crisis communication and crisis management : _bcases and exercises / _cW. Timothy Coombs, University of Central Florida.
300			_a245 pages : _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aA short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.
650		0	_aCrisis management.
650		0	_aBusiness communication.
650		0	_aManagement.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK