000 00949cam a2200265 a 4500
999 _c20346
_d20346
001 3889204
005 20200903135625.0
008 900406s1991 njua b 001 0 eng
010 _a 90035900
020 _a0138519404
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_bURB 1991
082 0 0 _a658.8/02
_220
100 1 _aUrban, Glen L.
245 1 0 _aAdvanced marketing strategy :
_bphenomena, analysis, and decisions /
_cGlen L. Urban, Steven H. Star.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1991.
300 _axx, 563 p. :
_bill. ;
_c27 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
650 0 _aStrategic planning.
700 1 _aStar, Steven H.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK