| 000 | 01254cam a22002774a 4500 | ||
|---|---|---|---|
| 001 | 12348324 | ||
| 005 | 20210609132831.0 | ||
| 008 | 010315s2001 enka b 001 0 eng | ||
| 010 | _a 2001088794 | ||
| 020 | _a9780367249281 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD9999.I492 _bRow 2001 |
| 100 | 1 | _aRowley, J. E. | |
| 245 | 1 | 0 |
_aInformation marketing / _cJennifer Rowley. |
| 260 |
_aAldershot, Hants, England ; _aBurlington, VT : _bAshgate, _cc2001 |
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| 300 |
_axv, 196 p. : _bill. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 8 | _aMachine generated contents note: 1 Marketing -- 2 The information marketplace -- 3 Customers -- 4 Building customer relationships -- 5 Information products -- 6 Branding and corporate identity -- 7 Marketing communications -- 8 Price and pricing policy -- 9 Collecting marketing data -- 10 Marketing strategy and planning. | |
| 650 | 0 |
_aInformation services _xMarketing. |
|
| 650 | 0 | _aInformation services industry. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy02/2001088794.html |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c21872 _d21872 |
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