| 000 | 00957cam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 18797624 | ||
| 005 | 20211111091646.0 | ||
| 008 | 150928s2017 cau b 001 0 eng | ||
| 010 | _a 2015035696 | ||
| 020 | _a9781506315386 (pbk. : alk. paper) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _bALT 2017 |
| 082 | 0 | 0 |
_a659.1 _223 |
| 100 | 1 |
_aAltstiel, Tom, _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising creative : _bstrategy, copy, design / _cTom Altstiel and Jean Grow |
| 250 | _aFourth edition. | ||
| 260 |
_aLondon : _bSAGE, _c2017. |
||
| 300 |
_axxiv, 463 pages: _billustrations ; _c28 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aGrow, Jean, _eauthor. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c22124 _d22124 |
||