000 02818cam a2200361 i 4500
001 18219704
005 20210709160040.0
008 140710s2015 enka b 001 0 eng
010 _a 2014024753
020 _a9780415624695 (hardback)
020 _a9780415624701 (paperback)
020 _z9781315848365 (ebook)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHD62.4
_bINT 2015
082 0 0 _a658/.049
_223
084 _aBUS000000
_aBUS035000
_aBUS063000
_2bisacsh
245 0 0 _aInternational business strategy :
_btheory and practice /
_cedited by Peter J Buckley and Pervez N Ghauri.
260 _aLondon :
_bRoutltdge,
_c2015.
300 _axii, 664 pages :
_billustrations ;
_c25 cm
504 _aIncludes bibliographical references and index.
520 _a"With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study. Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond"--
650 0 _aInternational business enterprises
_xManagement
_vCross-cultural studies
_vCase studies.
650 0 _aInternational trade
_vCase studies.
650 7 _aBUSINESS & ECONOMICS / General.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / International / General.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Strategic Planning.
_2bisacsh
700 1 _aBuckley, Peter J.,
_d1949-
700 1 _aGhauri, Pervez N.,
_d1948-
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c22131
_d22131