000 | 02818cam a2200361 i 4500 | ||
---|---|---|---|
001 | 18219704 | ||
005 | 20210709160040.0 | ||
008 | 140710s2015 enka b 001 0 eng | ||
010 | _a 2014024753 | ||
020 | _a9780415624695 (hardback) | ||
020 | _a9780415624701 (paperback) | ||
020 | _z9781315848365 (ebook) | ||
040 |
_aDLC _beng _cDLC _erda _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD62.4 _bINT 2015 |
082 | 0 | 0 |
_a658/.049 _223 |
084 |
_aBUS000000 _aBUS035000 _aBUS063000 _2bisacsh |
||
245 | 0 | 0 |
_aInternational business strategy : _btheory and practice / _cedited by Peter J Buckley and Pervez N Ghauri. |
260 |
_aLondon : _bRoutltdge, _c2015. |
||
300 |
_axii, 664 pages : _billustrations ; _c25 cm |
||
504 | _aIncludes bibliographical references and index. | ||
520 | _a"With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study. Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond"-- | ||
650 | 0 |
_aInternational business enterprises _xManagement _vCross-cultural studies _vCase studies. |
|
650 | 0 |
_aInternational trade _vCase studies. |
|
650 | 7 |
_aBUSINESS & ECONOMICS / General. _2bisacsh |
|
650 | 7 |
_aBUSINESS & ECONOMICS / International / General. _2bisacsh |
|
650 | 7 |
_aBUSINESS & ECONOMICS / Strategic Planning. _2bisacsh |
|
700 | 1 |
_aBuckley, Peter J., _d1949- |
|
700 | 1 |
_aGhauri, Pervez N., _d1948- |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |
||
999 |
_c22131 _d22131 |