000			02870cam a22003978i 4500
001			20594528
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008			180723s2018 nyu ob 000 0 eng
010			_a 2018035210
020			_a9781529004670
040			_aDLC _beng _erda _cDLC
042			_apcc
050	1	0	_aHD30.3 _bBOV 2019
082	0	0	_a658.4/06 _223
100	1		_aBova, Tiffani _eauthor.
245	1	0	_aGrowth IQ : _bMaster the 10 paths to grow your business/ _cTiffani Bova
263			_a1808
264		1	_aNew York, New York : _bPortfolio/Penguin, _c2019
300			_axii, 337p.; _bill.
336			_atext _2rdacontent
500			_aIncludes index
504			_aIncludes bibliographical references.
520			_a"Why do so many of the most promising businesses fail to achieve consistent, sustainable growth? Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. Bova determines that there are ten simple--but easily misunderstood--growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how: GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, GROWTH IQ is your map to charting the course of your company's future"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aBusiness planning.
650		0	_aStrategic planning.
650		0	_aCorporations _xGrowth.
650		0	_aSuccess in business.
776	0	8	_iPrint version: _aBova, Tiffani, author. _tGrowth IQ _dNew York, New York : Portfolio/Penguin, [2018] _z9780525534402 _w(DLC) 2018018219
906			_a7 _bcbc _corigcop _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c23129 _d23129