| 000 | 02371cam a22004098i 4500 | ||
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| 001 | 22107821 | ||
| 003 | Koha server | ||
| 005 | 20231005093923.0 | ||
| 008 | 210623s2022 nju 001 0 eng c | ||
| 010 | _a 2021027135 | ||
| 020 |
_a9781119790778 _q(paperback) |
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| 020 |
_z9781119840411 _q(adobe pdf) |
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| 020 |
_z9781119790723 _q(epub) |
||
| 040 |
_aWaSeSS/DLC _beng _erda _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aTX911.3.M27 _bH395 2022 |
| 082 | 0 | 0 |
_a647.94068 _223 |
| 100 | 1 |
_aHayes, David K., _eauthor. |
|
| 245 | 1 | 0 |
_aRevenue management for the hospitality industry / _cDavid K. Hayes, Joshua D. Hayes, Peggy A. Hayes. |
| 250 | _a2nd edition. | ||
| 263 | _a2111 | ||
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c[2022] |
|
| 300 | _apages cm | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 520 |
_a"This revised and updated second edition of Revenue Management for the Hospitality Industry explains pricing and revenue management strategies using realistic and practical industry examples from hotels, restaurants, and many other hospitality industry segments that utilize differential pricing as a major revenue management tool. The book explains, in detail, what hospitality professionals must know and do to become effective revenue managers. A new chapter on data analysis addresses the dramatic rise in the importance of big-data collection and management, as well as the importance of revenue management-related data increasingly posted on social media and social network accounts. A running case throughout the book helps students discover how to incorporate revenue management principles and strategies address in the text's 14 chapters. The book is intended for students with prior knowledge and understanding of the hospitality industry."-- _cProvided by publisher. |
||
| 650 | 0 |
_aHospitality industry _xManagement. |
|
| 650 | 0 | _aHospitality industry. | |
| 700 | 1 |
_aHayes, Joshua D., _eauthor. |
|
| 700 | 1 |
_aHayes, Peggy A., _eauthor. |
|
| 776 | 0 | 8 |
_iOnline version: _aHayes, David K. _tRevenue management for the hospitality industry _b2nd edition. _dHoboken, New Jersey : Wiley, [2022] _z9781119840411 _w(DLC) 2021027136 |
| 906 |
_a7 _brip _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
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