000 02371cam a22004098i 4500
001 22107821
003 Koha server
005 20231005093923.0
008 210623s2022 nju 001 0 eng c
010 _a 2021027135
020 _a9781119790778
_q(paperback)
020 _z9781119840411
_q(adobe pdf)
020 _z9781119790723
_q(epub)
040 _aWaSeSS/DLC
_beng
_erda
_cDLC
_dDLC
042 _apcc
050 0 0 _aTX911.3.M27
_bH395 2022
082 0 0 _a647.94068
_223
100 1 _aHayes, David K.,
_eauthor.
245 1 0 _aRevenue management for the hospitality industry /
_cDavid K. Hayes, Joshua D. Hayes, Peggy A. Hayes.
250 _a2nd edition.
263 _a2111
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2022]
300 _apages cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
520 _a"This revised and updated second edition of Revenue Management for the Hospitality Industry explains pricing and revenue management strategies using realistic and practical industry examples from hotels, restaurants, and many other hospitality industry segments that utilize differential pricing as a major revenue management tool. The book explains, in detail, what hospitality professionals must know and do to become effective revenue managers. A new chapter on data analysis addresses the dramatic rise in the importance of big-data collection and management, as well as the importance of revenue management-related data increasingly posted on social media and social network accounts. A running case throughout the book helps students discover how to incorporate revenue management principles and strategies address in the text's 14 chapters. The book is intended for students with prior knowledge and understanding of the hospitality industry."--
_cProvided by publisher.
650 0 _aHospitality industry
_xManagement.
650 0 _aHospitality industry.
700 1 _aHayes, Joshua D.,
_eauthor.
700 1 _aHayes, Peggy A.,
_eauthor.
776 0 8 _iOnline version:
_aHayes, David K.
_tRevenue management for the hospitality industry
_b2nd edition.
_dHoboken, New Jersey : Wiley, [2022]
_z9781119840411
_w(DLC) 2021027136
906 _a7
_brip
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c23588
_d23588