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008 221019s2023 enk b 001 0 eng
010 _a 2022042532
020 _a9781292402727
020 _z9781292402734
020 _z9781292402741
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aHD30.4
_bSAU 2023
082 0 0 _a650.072
_223/eng/20221107
100 1 _aSaunders, M. N. K.,
_eauthor.
245 1 0 _aResearch methods for business students /
_cMark N. K. Saunders, Philip Lewis, Adrian Thornhill.
250 _aNinth edition.
260 _aEngland:
_b Pearson, Harlow,
_c 2023.
263 _a2211
300 _axxvii, 860 p.:
_bill,;
_c26 cm
504 _aIncludes bibliographical references and index.
505 0 _aResearch, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
650 0 _aBusiness
_xResearch.
650 0 _aBusiness
_xResearch
_xData processing.
700 1 _aLewis, Philip,
_d1945-
_eauthor
700 1 _aThornhill, Adrian,
_eauthor
776 0 8 _iOnline version:
_aSaunders, M. N. K.
_tResearch methods for business students
_bNinth edition.
_dHarlow, England ; New York : Pearson, 2023
_z9781292402734
_w(DLC) 2022042533
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c23717
_d23717