| 000 | 00902nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20250704145626.0 | ||
| 008 | 250704b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781292200309 | ||
| 050 |
_aHF5415 .K625 _bMAR 2019 |
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| 245 |
_a Marketing: _b An Introduction/ _cGary Armstrong , Philip Kotler, Michael Harker, Ross Brennan. |
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| 250 | _a4th. | ||
| 260 |
_a Harlow: _bPearson Education, Limited, _c2019. |
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| 300 |
_a xxix, 643 pages : _billustrations ; _c 27 cm |
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| 520 | _aThis volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging | ||
| 650 | _a Business and Management | ||
| 650 | _a Marketing | ||
| 700 | _a Armstrong , Gary; | ||
| 700 | _aKotler, Philip ; | ||
| 700 | _aHarker, Michael ; | ||
| 700 | _a Brennan. Ross. | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c24687 _d24687 |
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