000			01561cam a2200325 i 4500
001			18885875
005			20250711111529.0
008			151207s2016 enk 000 0 eng
010			_a 2015041626
020			_a9781292074429
020			_z9781292074443 (PDF)
020			_z9781292074450 (ePub)
035			_a18885875
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHB74.P8 _bFAG 2016
082	0	0	_a658.8001/9 _223
100	1		_aFagan, Patrick, _d1987- _eauthor.
245	1	0	_a#Hooked : _bwhy cute sells... and other marketing magic that we just can't resist / _cPatrick Fagan.
250			_a1 Edition.
260			_a Harlow, United Kingdom: _bPearson Education Limited, _c 2016.
300			_axv, 191 pages ; _c24 cm
505	0		_aAbout the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion.
650		0	_aEconomics _xPsychological aspects.
650		0	_a Marketing Psychological aspects
650		0	_aMarketing Aspect psychologique
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c24804 _d24804