000 00739pam a2200253 a 4500
001 915960
003 OSt
005 20160615212740.0
008 820623s1983 njua b 001 0 eng
010 _a 82012335
020 _a9780132622547
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415
_b.K636 1999
082 0 0 _a658.8
_219
245 1 0 _aPrinciples of marketing /
_cPhilip Kotler.
250 _a2nd ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_cc1999.
300 _axxiii, 1031 p. :
_bill. ;
_c28 cm.
440 0 _aPrentice-Hall series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c4181
_d4181