000			02652cam a2200361 a 4500
001			15534681
003			OSt
005			20160621111336.0
008			081125s2009 enka b 001 0 eng
010			_a 2008049606
020			_a9780749455934
020			_a0749455934
035			_a(OCoLC)ocn276930368
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dYYP _dDLC
050	0	0	_aHF5429 _b.L52275 2009
082	0	0	_a658.8/27 _222
100	1		_aLincoln, Keith.
245	1	0	_aPrivate label : _bturning the retail brand threat into your biggest opportunity / _cKeith Lincoln and Lars Thomassen.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2009.
300			_axiv, 297 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPrivate facts -- Private myths -- Private past -- Private present -- Private future -- The S&S X global research report -- The shopper perspective -- The brand perspective -- The retailer perspective -- The overall perspective -- For every threat there's an opportunity -- The private principles -- Private principle 1 : running the risk and living the reality -- Private principle 2 : retailize and be radical -- Private principle 3 : tomorrow's global, social and environmental issues are your opportunities today -- Private principle 4 : educate, navigate and inspire -- Private principle 5 : winning 'mind shelf' is the name of the game -- Private principle 6 : innovate, imagineer and involve -- Private principle 7 : restore and reinvent the store -- Private principle 8 : catalyse your communications and brand from till to TV -- Private principle 9 : collaborate and cooperate through co-opetition -- Private principle 10 : shopper solutions steal share of wallet -- For every opportunity there's an even bigger opportunity -- Retailer private principles 1 to 5 -- Retailer private principles 6 to 10 -- Realizing the opportunity together.
650		0	_aRetail trade.
650		0	_aBranding (Marketing) _xManagement.
650		0	_aBrand name products _xManagement.
700	1		_aThomassen, Lars.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1003/2008049606-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1003/2008049606-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1003/2008049606-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c4351 _d4351